When shopping for promotional merchandise, you have two options: to buy high quality promo items or go for its cheaper substitute. With lower quality promo items you can be sure to give away more items and reach more targets. Also, you will spend less for lower class promo items and that could mean so much to your marketing and advertising budget. However, if you want your promotional items to go further for your brand, it would be wise to invest on high quality merchandise. Here are some of the reasons why:
Your targets will use them
There is no point in giving away promotional items when these items will not promote your brand. The promo materials will fail to endorse your brand if they would be thrown away or stored in your customer’s attic or garage area. To ensure that your marketing items will serve its purpose, hand out items that will be appreciated and used by your prospects. Your target customers will only use your promotional items if they are of excellent quality and they will not be ashamed to use it in public.
Longer free product endorsement
Giving away high quality promotional merchandise ensures that your customers will continually use the items thereby subtly endorsing your brand for a long period. If you would give away high quality tee shirt, caps, towels, sweat bands and other wearables, your prospects will wear them in public making them your free walking brand ambassadors without them knowing it. This means getting free product endorsement which would actually cost much if you are going to channel your money to paid radio, print or internet advertisements.
Positive impression among prospects
The promotional merchandise you give to your customers will serve as your brand representative. Giving low quality promo items could mean you do not give your customers much thought and this could give them negative impression on your brand. Customers want to feel valued and they will not feel this if you would give them poor quality items that easily get damaged and useless after a few use.