Online customer reviews can work wonders for any business with an online presence.
It’s no surprise, then, that many marketing campaigns integrate them, as the opinion of customers does a lot in swaying people’s buying decisions. If your business needs a bit of a boost, here are a few things to keep in mind when asking for reviews.
When to ask for reviews
Data from Review Trackers shows that the most common times for reviews to be posted are between 2-3p and 6-7p, which makes a certain amount of sense, as most people tend to visit businesses during lunch break or just after clocking off work.
Keep it short
One of the most important things to take note of about asking for a review is that people believe that their time is precious.
That means, if you’re asking for a review or looking to get them to fill a survey, then the best thing to do is keep things as simple as possible, both in the message asking for a review, and in the review process itself.
The customer has a voice
Remember it, and remind customers of it.
Ask for reviews by telling your customers that their opinion and feedback matters; this will make them more inclined to write up a review for you. Once they do so, however, it falls upon you and your brand to respond to their review in a meaningful way, otherwise, it won’t really amount to much.
If someone takes the time to write up something like a king kong marketing agency review for you, make sure you show your appreciation. Customers love that.