In the 1980’s search engine optimization or SEO was virtually unknown. Nobody expected that mobile phones and computers will be prevalent. Neither did marketers predict that Google will be processing more than 40,000 search queries per second or more 3.5 million searches per day and 1.2 trillion searches all the world every year? With search engine optimization, businesses can now reach their goals.
Google works through page rankings that are influenced by various factors. How often do long-tail keywords appear and where are they located in the website? Long-tail keywords are usually 3 to 4 keyword phrases that are specific to the product or service being offered to consumers. When a consumer uses the long-tail keyword, there is usually intent to buy. How long the website has existed and the number of other web page links to the site will also affect page ranking.
In order to ensure that the web pages will rank high in search engine results, it is important to use long-tail keywords that include questions because there are consumers that are using voice search to find something in Google. The marketer must determine the keywords being used in search as well as the questions people ask through Amazon’s Alexa or Apple’s Siri.
Free directories have a purpose. They make sure that your business can be searched particularly if there are links back to the site. The more link backs exist, the more that the site will rank high on search engine results.
There is a tendency for people to follow popular hashtags. By using relevant hashtags on social media posts, you can expect higher ROI. Evaluate what your competitors are doing with keywords and hashtags and try to do better. However, do not forget to post engaging content for effective SEO. Content remains to be the most important and relevant for the online community.
If you are looking for reliable SEO services, your best option is Cloud Cartel that delivers the most effective results. It is not about the budget but the creativity in making SEO work in a cost effective way. The approach to SEO is always the same whether it is a small or medium sized business or a large enterprise.