Yahoo Australia is bringing back the iconic Yahoo Yodel for their newest campaign, aimed at reminding Aussie users that they have a choice as to which search engine they want to use.
The new campaign, launched with collaboration with CHE Proximity, is entitled Yahoo Search for Change. It encourages Aussies to make statements with their searches, and search for internet freedom.
Notably, this came following the US$5bn (AU$6.45bn) buyout of Verizon Media by Apollo Global Management Inc., a global private equity giant. As a result of this buyout, Verizon Media will be rebranded to Yahoo.
Verizon Media Head of Consumer Marketing for Australia and New Zealand Imogen O’Neill says that the campaign is the first for their search platform in Australia, due in part to the market dominance of Google.
They stated that Yahoo Search has been around in Australia since the earliest days of Yahoo, and that this campaign reminds people that they have choices for what search engine they want to use.
O’Neill added that they brought back the iconic Yahoo Yodel for nostalgia; a reminder of a simpler time online, and the rich heritage of Yahoo.
Recently, public interest in privacy and search has gone up, reinforced by a recent government-led inquiry on the matter. O’Neill stated that is what prompted Yahoo to remind Aussies that they have choices for search engines, and to get them to change how they handle searching for things online; to see that they have the freedom to look for king kong advertising reviews with any search engine they want.