Asia As A Promising Market For Business Expansion

It is typical to find marquees in trade fairs because they lend a professional appearance. In order to generate awareness for a brand, marquee hire on the Gold Coast can provide a temporary customizable vinyl branding for the tents. With a custom design and high quality print, the brand can be promoted to an audience for the least expense.

According to one of the world’s leading event organizers, Asia is a promising market for companies that want to expand their business. According to Stephan Kurzawski, senior vice president of Messe Frankfurt Exhibition GmbH, the presence of Asian companies in events has been increasing over the past years. At the recent Ambiente 19, Chinese companies had the largest representation if you will base it on the number of exhibitors at the trade fair for consumer goods.

Asia has great potential because its markets are growing. Asian companies join trade fairs because they intend to broaden their horizons. Kurzawski said in an exclusive interview that their firm is playing a key role in boosting international trade. Every month, they organize large events all over the world to link high quality manufacturers with international distribution giants.

Kurzawski believes that partnerships are very important. They have partners and representatives in more than 160 countries who deal with their respective governments. Their partners have local market knowledge and their support results into successful trade fairs.

Asia’s big markets that include China, Japan, Korea and India contribute to the firm’s presence outside Europe. Smaller markets like Myanmar, Vietnam and Thailand are also considered. However, the countries are small markets and only a few companies would require a world-class trade show. Companies that attend trade shows usually have products that can be sold on a very large scale. They have to ensure that they capability to manufacture the products to satisfy world demand.

A small-scale trade fair with a number of participating companies can opt for marquee hire on the Gold Coast for the perfect booth. The brand will be easily noticed with a tent personalized with the company logo, images and message. You can choose from a range of marquees in different sizes and shapes that will suit your event perfectly.